Abstract:
Travel agency plays a significant role in tourism distribution system in global world. Though there
has been a reflection of disintermediation of travel agency in many countries worldwide, yet now
this industry captured a significant portion of travelers in Bangladesh with their traditional service
offerings. Travel agencies play different functional and operational roles; among them researcher
provide special attention on travel information, tour organizing and planning, ticketing and visa
processing, reservation and cancellation, contact with service providers and foreign currency
exchange which stimulates travelers’ satisfaction. The aim of this paper is to identify the traveler’s
satisfaction on the performance of travel agencies in Bangladesh. Through the regression analysis,
though it has been explored that there is significant influence of the services offered by travel
agency on travelers’ satisfaction, only 10 out of 22 attributes has greater influence on stated
satisfaction. In this aspect, travel agents play very important role for the growth of tourism
industry. Adoption of advanced internet technology and focusing on personalized services can
make travel agents unique and distinctive in tourism industry.
