Stamford Journal of Business Studies (Volume : 7, Issue: II, December 2017)

Abstract

Travel agency plays a significant role in tourism distribution system in global world. Though there has been a reflection of disintermediation of travel agency in many countries worldwide, yet now this industry captured a significant portion of travelers in Bangladesh with their traditional service offerings. Travel agencies play different functional and operational roles; among them researcher provide special attention on travel information, tour organizing and planning, ticketing and visa processing, reservation and cancellation, contact with service providers and foreign currency exchange which stimulates travelers’ satisfaction. The aim of this paper is to identify the traveler’s satisfaction on the performance of travel agencies in Bangladesh. Through the regression analysis, though it has been explored that there is significant influence of the services offered by travel agency on travelers’ satisfaction, only 10 out of 22 attributes has greater influence on stated satisfaction. In this aspect, travel agents play very important role for the growth of tourism industry. Adoption of advanced internet technology and focusing on personalized services can make travel agents unique and distinctive in tourism industry.