Abstract:
The Project report is prepared as requirement of BBA program of Stamford University. This report is on “Marketing Strategy of KPC Industries. This report is intended to assist the reader in detailed understanding the marketing process. It also attempts to cover the procedures practiced in KPC Industries in relation to marketing handling. The purpose of this report is to have an idea about the marketing procedure of KPC Industries and then to assess its effectiveness in connection with.
In this report, first of all I’ve discussed about the objectives, scopes, limitations and the methodology containing the sources of data I’ve collected from.
Secondly, in the organizational part I have provided detailed information about the organization with its company profile, Corporate Vision and Mission, product & service and resources.
Thirdly I’ve discussed about the overall marketing of KPC Industries the marketing department.
Finally I have tried to give some suggest edraising Information and expansion of facilities of this sector regarding marketing and by which I have gained knowledge on internship in KPC Industries. The whole system has been described elaborately keeping in mind the most important segments.
