Abstract:
This report will give a clear idea about the Marketing Activities of The City Bank Ltd.CBL has introduced a number of income generating programs for the millions of urban and rural poor. With that objective in view CBL has formulated a profitable live in a better society with greater security and peace. The main objectives of this report are: To find out the overall Marketing Activities of CBL, to find out the overall pictures of CBL, to identify strength and weakness of CBL and to identify price, place, product and promotion of CBL.
The report is an outcome o three months career at CBL prepared as the partial requirement of MBA program at Stamford University Bangladesh. The topic of the report is “Marketing Activities o The City Bank Ltd.” Mission of CBL: To offer financial solutions that create, manage and increase our clients’ wealth will improving the quality of life in the communities we serve.
Vision of CBL: To be the bank of first choice through maximizing value of our clients, shareholders & employees and contributing to the national economy with social commitment.
There are lots of products of CBL. These are- CBL Multi Millionaire, CBL Money Maximize, CBL Earning Plus, CBL DPS Plus, Western Union Money Transfer, SMS Banking Service, Online Service, Credit Card, One Stop Service etc.
During intensive internship program, an approach has been taken to get an inside out scenario of Marketing Activities of CBL. At the beginning of paper an introduction of CBL has been given. In next chapter, overview, mission and vision and some other important details discussed. Marketing analysis, share and strategy are discussed in chapter 3. After closely observing Marketing Activities of CBLL the problem and shortfall in the Marketing activities has been tried to find out. Regarding that problems and short fall some recommendation has been specified.
