Abstract:
The Internship report is prepared as requirement of MBA program of Stamford
University Bangladesh. This report is on ‘Marketing Strategies of Pharmaceutical Ltd. in
Bangladesh’. This report is intended to assist the reader in detailed understanding the marketing
process of these companies. It also attempts to cover the procedures practiced in
Pharmaceutical Industries in relation to marketing handling. The purpose of this report is to
have an idea about the marketing procedure of Pharmaceutical Industries and then to assess its
effectiveness in connection with.
In this report, first of all I’ve discussed about the objectives, scopes, limitations, and
the methodology containing the sources of data I’ve collected from.
Secondly, in the organizational part I have provide detailed information anout the
organizations with its company profile. corporate vision and mission, product & service and
resources.
Thirdly, I’ve discussed about the overall marketing of Pharmaceutical Industries the
marketing department.
Fianlly, I have tried to give some suggest edraising Information and expansion of
facilities of this sector regarding marketing and by which I have gained knowledge on
internship in Pharmaceutical Industries. The whole system has been described elaborately
keeping in mind the most important segments.
