BUYING HOUSES ROLE IN MARKETING GARMENT PRODUCTS

Abstract

My thesis is originated with a view to examine role of buying houses in marketing the garment products abroad. Through the report I have focused on the effectiveness and efficiency of buying houses related to their various activities in the total marketing process of RMG products and the constraints stand against to their efficiency and effectiveness. I have gone through this research as a part of the primary role of this company is to bring order of various types of garments products from foreign buyers of developed countries and distribute these orders to local garment factories in exchange of a certain commission. The practical knowledge of work I have achieved from Merchandising inc has provided me the base of my investigation. Although the highest foreign currency earners, the sector of exporting the garment products from our country to different buyer countries does not prove itself an easy working domain. A lot of problems are scattered all over in the marketing process of garment products to different countries. As a novice of internship in the Merchandizing Incorporation I have observed the problems which it is facing in its all over marketing process. Some of the problems lie in the part of garments sectors and residuals may be found in the counterpart of its related working domain. As a fresh achiever of knowledge I have tred to investigate the problems of export the garment products from its surface to the bottom and tried to find out the possible solutions.