Marketing Strategy of PRAN-RFL Group

Abstract

PRAN-RFL Group is a leading food, beverage & plastic industrial conglomerate & market leader in Bangladesh. It is one of the most profitable companies of Bangladesh. Their mission and vision is to eliminate poverty and develop the agricultural sector of Bangladesh. Their motto is to generate employment and earn dignity and self-respect for our competitors. Since 1981 they are trying to develop our countries agricultural and rural area. Besides this they are the largest agro-processing company in Bangladesh. In this Thesis paper, we worked on the various factors on PRAN-RFL Group. At first we discussed about their organizational overview, history, aim, mission, vision industries, corporate office, and methodology .We took information from both primary and secondary sources like, total concern, employee, product, export list and other topics. We analyze SWOT, marketing strategy, financial condition, HRD & HRM on PRAN-RFL. We also discussed in this paper about the contribution to economy of this company in our country. Finally we summed up the whole topic and specified them to different chapter.